Main Players in Digital Marketing World made some big changes. These changes will affect the organic and advertising environment.
Google Update – Florida 2
Google updates its algorithm and it is a big update. At this stage, Google is not targeting any niche or specific industry. Google is updating its Core Brand and it means that nothing needs to be fixed right now. Read more details about this update here.
Facebook Updated its Reporting
Facebook constantly update its platform and try to give better insights to its advertisers. In its last update, Facebook updated three metrics that affect the report relevancy: Quality ranking, Engagement rate ranking, and Conversion rate ranking. Learn more here.